Our proprietary brands are put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, third-party labs. You can feel confident that all products from The Vitamin Shoppe

Hemp used in our Vthrive The Vitamin Shoppe™ & plnt® CBD brands is 100% U.S. grown on family farms, and undergoes comprehensive testing with traceability from seed to shelf. All our products are 3rd party-tested, with a Certificate of Analysis (COA) for every CBD batch we make. You can locate the lot number at the bottom of every bottle and visit our COA page to find out the details of each ingredient in your CBD product based on actual lab results.

Our internal controls and procedures follow the requirements of Good Manufacturing Practice (GMP) regulations as regulated by the FDA. Each of our products pass quality control tests.

To ensure the highest possible quality, we randomly send products to third party labs for verification of identity and purity, removing anything from our shelves that doesn’t meet our exacting standards. Select products from our Family of Brands have been certified by NSF International’s Certified for Sport® program.

We want to ensure that our customers receive accurate information on dietary supplements to make informed decisions about supporting and maintaining their health and wellness. We’re committed to advertising and marketing that is substantiated under the requirements of both the Federal Food, Drug and Cosmetic Act as amended by the Dietary Supplement Health and Education Act (DSHEA), and the Federal Trade Commission Act. Our customers can count on us to provide precise and reliable information about all of our products.